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How to find the right Investor For Your Game Business

How to find the right Investor For Your Game Business

Choosing the right investors for your startup is almost as important as getting funding in the first place. It’s almost like choosing a partner and it can be quite daunting as the investment scene is full of a diverse range of firms and individuals with their unique preferences and specialization. 

Some investors focus on specific genres of games, such as mobile, console, or PC games. Others specialize in certain stages of development, such as seed funding or later-stage investments. Some firms may be interested in emerging technologies like virtual or augmented reality, while others may prioritize games with strong social or community components.

In addition to these areas of focus, gaming investors also vary in terms of the amount of money they are willing to invest. Some firms may only consider investments above a certain threshold, while others may be open to smaller, more targeted investments.

The right investor can provide not just capital, but also valuable industry connections, strategic guidance, and operational support. Hence, you must look beyond the funding and set your gaze on the tips we will discuss in the article.

Alignment of Values and Vision

For early-stage gaming startups, finding the right investor is not just about securing funding – it’s about building a partnership that aligns with the company’s vision, values, and goals. To achieve this alignment, startups must have a clear understanding of their mission and what sets them apart in the competitive gaming landscape.

Startups should ask themselves: What are our long-term goals? Are we looking to establish a sustainable, independent company, or are we seeking a strategic acquisition? What are our core values, and how do they shape our approach to game development and business operations? By answering these questions, startups can identify investors who share their vision and who are likely to support their growth over the long term.

Building strong relationships with potential investors to identify if they share in your vision is also critical. This may involve attending industry events, leveraging professional networks, and seeking out referrals and recommendations.  

Their track record

When seeking funding for your early-stage gaming startup, one of the most important factors to consider is the track record of potential investors. A strong track record can give you valuable insights into an investor’s investment strategy, their experience in the gaming industry, and their ability to help portfolio companies grow and succeed.

To evaluate an investor’s track record, start by researching their previous investments. Have they invested in other gaming companies, and if so, how have those companies performed? Look for investors with a history of backing successful ventures and helping them navigate the challenges and opportunities of the gaming industry.

It’s also important to consider the investor’s approach to working with portfolio companies. Do they have a hands-on or hands-off approach? What resources and support do they offer to their portfolio companies? An investor with a proven track record of helping companies grow and scale is more likely to provide the guidance and support you need to succeed.

Finally, consider the investor’s reputation in the industry. Are they known for being ethical and transparent in their dealings with portfolio companies? Do they have a history of building strong, long-lasting relationships with the companies they invest in? A positive reputation can give you confidence that the investor will be a reliable and supportive partner as you grow your business.

By evaluating potential investors’ track records, you can make an informed decision about who to partner with on your startup journey. Look for investors who have demonstrated their ability to help gaming companies succeed, and who share your values and vision for the future of your business. With the right investor by your side, you’ll be well-positioned to achieve your goals and make a lasting impact in the gaming industry.

Investment Size

When it comes to securing funding for your early-stage gaming startup, one size does not fit all. Different investors have different investment preferences and strategies, and it’s important to find an investor whose approach aligns with your funding needs.

One key factor to consider is the size of the investment you require. Some investors specialize in larger funding rounds, typically in the millions of dollars, while others focus on smaller, more targeted investments in the thousands or hundreds of thousands of dollars. By understanding your own funding needs and identifying investors who typically invest in that range, you can increase your chances of finding a partner who can provide the financial support you need to grow your business.

Another important consideration is the stage of your company’s development. Some investors specialize in seed funding for very early-stage startups, while others focus on later-stage companies that have already established some market traction. Understanding where your company fits in this spectrum can help you target your search and connect with investors who are a good match for your stage of development.

It’s also worth considering the type of funding you’re seeking. Some investors may prefer to provide equity funding, which involves taking an ownership stake in your company, while others may offer debt financing or convertible notes, which are essentially loans that can be converted into equity at a later stage. Each type of funding has its advantages and disadvantages, and it’s important to understand the implications of each before making a decision.

Ultimately, finding the right funding fit for your gaming startup requires careful consideration of your company’s unique needs and circumstances. By identifying investors whose investment preferences align with your funding requirements, you can set the stage for a successful partnership that supports your growth and helps you achieve your long-term goals.

Consider the size of the investment you need and look for investors who typically invest in that range. Some investors may only invest in companies seeking large funding rounds, while others may focus on smaller, more targeted investments.

Relationship Fit

When it comes to securing funding for your early-stage gaming startup, the relationship fit between you and your investor is just as important as their financial investment. After all, you will be working closely with this person to grow and scale your business, so it’s crucial to choose someone you can trust and who shares your vision for the company.

Regardless of your long-term goals – whether you’re aiming for a strategic acquisition or a sustainable, independent business – you need an investor who prioritizes your company’s success above all else. This means finding someone who believes in your mission, supports your values, and is willing to work through challenges and setbacks alongside you.

Building a strong, trusting relationship with your investor is essential to navigating the inevitable ups and downs of the startup journey. When times get tough, you need an investor who will work with you to make the right decisions for your company, even if those decisions are difficult. This requires open, honest, and transparent communication, as well as a shared commitment to the long-term success of the business.

Ultimately, the relationship fit between you and your investor can make all the difference in the success of your startup. By prioritizing trust, transparency, and shared values, you can establish a partnership that will support and sustain your company through all stages of growth. So, take the time to get to know potential investors on a personal level and choose someone who you feel confident will have your back, no matter what challenges come your way.


When seeking funding for your early-stage gaming startup, it’s important to look beyond just the capital that investors can provide. While financial support is certainly crucial, a truly valuable investor will bring much more to the table, including industry connections, strategic advice, and operational support.

Industry connections can be invaluable for a startup looking to break into the competitive gaming market. An investor with a strong network in the industry can provide introductions to potential partners, customers, and even future investors. They may also have valuable insights into industry trends, emerging technologies, and market opportunities that can help you refine your strategy and make more informed decisions.

Strategic advice is another key benefit that a good investor can offer. Whether you’re facing challenges in product development, marketing, or hiring, an experienced investor can provide guidance and support based on their own experience and expertise. They may be able to help you identify new opportunities, avoid common pitfalls, and make strategic decisions that will set your company up for long-term success.

Finally, operational support can be a game-changer for a young startup with limited resources. Some investors may be able to provide access to shared resources, such as office space, equipment, or administrative support, that can help you save money and focus on your core business activities. Others may be able to offer mentorship or coaching to help you develop as a leader and manager.


Ultimately, the right investor will be more than just a source of funding – they will be a true partner in your success. By seeking out investors who can bring value beyond just capital, you can increase your chances of building a strong, sustainable business in the fast-paced and ever-changing gaming industry. So, as you evaluate potential investors, don’t be afraid to ask about the additional support and resources they can offer, and choose a partner who shares your vision and is invested in your long-term success.

By considering these factors, you can identify the right investor for your early-stage game business. Remember, it’s not just about the money – it’s about finding a partner who shares your vision and can help you achieve your goals.